numbercrunch

Virtual Chief Marketing Officer

Case Study

Virtual Chief Marketing Officer

Numbercrunch engaged Meerkat Marketing to put a stronger focus on our marketing. The objective was to build a long-lasting and results-driven marketing strategy and framework to keep our clients engaged, increase our brand awareness, grow our social reach with new audiences, and to capture all of the activities, thought leadership, and community engagement that we are involved in.

THE STRATEGY

Meerkat created a strategy that encapsulated content marketing, email marketing, thought leadership, LinkedIn marketing, while also implementing reporting metrics to track our performance to optimize our marketing efforts as we move forward.

THE RESULTS

After the 1st month of executing the new strategy which incorporated content, email and LinkedIn, we saw tremendous results!

• 209% increase in year over year traffic
• 2600% increase in year over year social media referrals
• 75% email open rate with a 26% click-through-rate

After 5 months of engaging Meerkat to execute on our marketing strategy put in place, the results continue to be very impressive.

• 362% increase in LinkedIn engagement
• 162% increase in LinkedIn followers

Marketing Strategy

Created a digital marketing strategy to increase website traffic, brand engagement, reach and awareness in the marketplace.

Email Marketing/ Newsletters

Email marketing management and optimization to improve performance and engagement.

LinkedIn Strategy, Plan & Execution

Created a social media strategy with a focus on LinkedIn to engage with clients, and the greater business community in the region.

They take a results-driven approach to their marketing. They understand business and how to optimize marketing plans to achieve growth objectives. I would highly recommend the team at Meerkat Marketing.

Susan Richards, Co-Founder, numbercrunch

LET’S WORK TOGETHER

Get in touch with us at Meerkat to learn more about our marketing services