If you need tips to create interesting videos for social media, this is for you. Whether you are in marketing, looking to optimize your strategy or a creator looking to grow your own socials, we are here to share tips to help you.
1. Know the Audience
Making great videos is knowing who you’re making them for. What do they care about? What problems do they have? What kind of content do they already watch and engage with?
Use insights from social media analytics, surveys, and direct conversations to get a sense of what resonates with your viewers. When your content aligns with their interests and speaks their language, it feels more personal and engaging.
2. Use Eye-Catching Visuals
People process images way faster than text, which is why strong visuals make such a big difference in video content. You don’t need to be a pro videographer to create compelling visuals – using high-quality stock footage, animations, or well-lit smartphone clips can do the trick.
Make sure your visuals support your message rather than distracting from it.
3. Use Storytelling In Your Content
Stories are more relatable than facts and numbers to the viewer. Try to grab the viewers attention with a personal story that people can relate to.
Throwing in facts can be boring. Try to relate all your content to real life issues, or explain how what you’re talking about can / has solved a real life problem. This is much more engaging.
4. Aim for an Emotional Response
The best videos get an emotional response from the audience. Whether it’s laughter, excitement, inspiration, or even nostalgia. People likely to share and engage with content that makes them feel something.
Music, tone, colours, and the people in your video all play a role to its emotional impact. Choose things that support the mood you want to create and make your message memorable.
5. Hook Viewers Quick
Lots of people have short attention spans, especially when it comes to a quick scroll on social media. If you aren’t grabbing someone’s attention fast, they’ll scroll.
Start your video with a question, or something striking. Something that makes people curious. Keep your videos short, people dont want to wait long to get to the point. Quick, attention grabbing content preforms great on socials like Instagram and Tik Tok.
6. Get Your Audience Involved
People love to interact, so give them a reason to engage with your video. Ask a question, encourage them to comment, or include interactive things like polls and links.
The more interactive your content is, the more likely people are to be engaged, share it, and come back to your page.
7. Be Authentic
Professional and heavily rehearsed videos can be great, but scripted content can feel stiff and impersonal, and come off as if you’re reading off a piece of paper. Audiences connect more with real, genuine people.
Don’t be afraid to show some personality, share BTS moments and embrace imperfections, like stutters or a little mistake/laugh. Some of the most viral videos are the ones that feel natural and relatable.
Consider Viewers on Mobile
Most people watch social videos on their phones, and vertical videos show up best. Social media platforms like TikTok, Instagram Reels, and Snapchat are designed for vertical videos. A vertical video fills the screen, which can make it easier to see and watch.
By following this guide, you can create engaging videos that optimize engagement, views and make a lasting impact. This can help grow your brand and entertain your audience.
Are you struggling with your social media videos? Contact us today to guide you through these issues and allow us to help with your content creation.