A marketing audit is an evaluation of all the elements of your marketing strategy, including your target audience, brand identity, messaging, marketing team and overall performance. The objective of a marketing audit is to identify areas for improvement and create a roadmap for growth and success.
WHAT ARE THE BENEFITS OF A MARKETING AUDIT?
Improved Marketing Strategy
A marketing audit will give you a comprehensive understanding of your current marketing strategy and its effectiveness. This information will help you develop a more effective and targeted marketing strategy.
Better Return on Investment (ROI)
By identifying areas for improvement, a marketing audit can help you optimize your marketing spend, improve your ROI and the performance of your marketing tactics.
Increased Brand Awareness
A marketing audit will help you understand your target audience and develop a clear brand identity that resonates with your customers. This, in turn, will increase brand awareness and help you stand out in a crowded market.
Better Customer Understanding
A marketing audit will give you valuable insights into your customers and their behaviours, allowing you to develop marketing strategies that are tailored to their needs.
By implementing the recommendations from a marketing audit, you can improve your marketing efforts and drive more sales for your business.
WHAT STEPS ARE INVOLVED IN A MARKETING AUDIT?
1. Assessment of your Current Marketing Strategy
The first step in a marketing audit is to evaluate your current marketing strategy, including your target audience, brand identity, messaging, and performance.
2. Market and Competitor Analysis
A market and competitor analysis will help you understand your market, including trends, opportunities, and competition.
3. Customer Analysis
Understanding your customers is crucial for developing a marketing strategy that resonates with them. A customer analysis will give you valuable insights into their behaviour and preferences.
4. Evaluation of Marketing Channel Performance
Everything from website performance to social media channels, out of home advertising, PPC, email marketing, events and more are evaluated to identify areas for improvement in the channel mix or usage.
WHAT WILL YOU RECEIVE AS THE RESULT OF A MARKETING AUDIT?
Data on your current performance
We will provide a fulsome view of your current marketing baseline and data on how your marketing is performing, what results you’re currently achieving, budgets, and more.
We will provide recommendations for changes or improvements to the company’s marketing strategies and tactics, and provide a recommended budget.
Develop a plan for implementing the recommended changes.
Follow-up and evaluation
We provide optional regular evaluations of the results of the marketing audit to ensure that the recommended changes are effective.