With electronics and social media taking over the way businesses market, your website can be the first impression potential customers have of your business. It’s not just a virtual storefront, it’s your brand’s most important marketing tool. Certain features are important to incorporate into your website to keep it functional as well as effective to the viewer.
Here are 9 must have features every business website needs to succeed online.
1. Clear Branding and Messaging
Your logo, brand colours, and value proposition should be immediately visible. Visitors should know who you are, what you do, and why you matter within seconds of landing on your homepage.
2. Mobile Viewers
If your website isn’t mobile friendly, you can be missing out on a lot of web traffic. A good website design ensures your site looks and functions seamlessly across all devices.
3. Fast Load Times
Speed matters. A slow website frustrates users and hurts your SEO rankings. Optimize images, enable caching, and choose a reliable host to ensure your site loads in under 3 seconds.
4. Strong Call-to-Action
Guiding your viewers to the next step is important when building your website. Always make sure you have a clear call to action. This can include booking a consultation, filling out a form, calling or emailing someone, etc..
5. Simple Navigation
Your site’s menu should be well organized. Visitors should be able to find what they’re looking for without having to search for too long. A clean, simple design improves the user experience.
6. Search Engine Optimization (SEO)
Great design is only half the equation. Your website also needs to be easy to find to get more visitors. Think keywords, meta descriptions, alt text, and proper headings. This will aid your website rank much higher in google searches, resulting in more traffic and more business.
7. Contact Information
Don’t make customers look everywhere for your phone number or email. Include contact information that’s easy to find, and user friendly forms to encourage inquiries.
8. Trust-Building Elements
Customer testimonials, case studies, client logos, and industry certifications add credibility. People do business with brands they trust, so showcase social proof prominently.
9. Analytics Integration
You can’t improve what you don’t measure. Implementing things like google analytics allows you to track user behaviour, identify traffic sources, and make data-driven decisions.
To conclude, remember, a great website doesn’t just look good, it performs, attracts, engages, and converts visitors. You can be starting up brand new, or already be an established brand, these features nonetheless are essential for online success.
At Meerkat Marketing, we specialize in building strategic websites that drive results. Ready to level up your online presence? Let’s chat.