DIGITAL MARKETING
Digital Marketing is complex and encompasses a wide variety of tactics
Our Ottawa based digital marketing agency offers a variety of solutions including: digital strategies, pay-per-click and display advertising, web design and development, SEO/SEM, social media management and marketing, email marketing, e-commerce, mobile, video marketing, and more.
Digital marketing is the cornerstone to today’s marketing efforts for almost every company. The value of your online presence is second to none as consumers buying habits have changed drastically over the years. With more and more time spent researching products and services, you need to be able to stay top of mind and deliver the right message to your audience at the right time.
OUR APPROACH + PROCESS
Our strategic and data-driven approach to delivering digital marketing solutions for our clients is structured to deliver optimal results and exceed your marketing objectives.
Engaging with Meerkat Marketing for Digital Marketing
By fully understanding your business objectives and aligning your marketing goals, we integrate as an extension of your team. Whether you have a marketing team of one, none or a large one, we get to know the inner-workings of how your department works and integrate into your organization. We sincerely want to achieve your business’ goals and help solve your challenges. Our experience in digital marketing is vast and we can create the best strategies to deliver real results that make an impact in your business.
Strategic Planning
As part of our digital marketing offering we provide an in-depth strategic plan that highlights your challenges and our recommended solutions to take your brand to the next level. By setting milestones and goals for your digital marketing, we track the performance of our efforts and create reporting structures to keep you aligned with what is happening with your digital marketing.
Executing the Plan
We can execute the strategies and tactics of your digital marketing plan created or we can work with in-house marketing departments to ensure we exceed our targets and your expectations.
With digital marketing, it is imperative to keep a close real-time eye on digital campaigns and performance in order to adjust creatives, budgets, or messaging to optimize your performance. We continuously monitor and tweak our digital marketing efforts to optimize the return on investment. Through extensive experience in digital marketing we have fine-tuned our approach to executing plans to ensure we create winning campaigns.
Reporting on Results / Analytics & Insights
Every tactic with regards to digital marketing provides insights and quantifiable analytics to showcase the performance of your efforts. We go well beyond the vanity metrics of Instagram likes to fully understand the performance and achieve your marketing objectives. Every campaign provides data on how your target market interacts with your brand and products/services.
Whether its understanding the customer journey, discovering what imagery works best for targeting different target personas, or what call-to-action messaging resonates best to drive more customers to your desired action, we look for every angle to drive data to optimize your digital marketing efforts. Through active real-time online listening, we can capture key takeaways for future execution.