Social media can be complex to navigate on your own
Social media is as much about aesthetically appealing graphics and attention grabbing messaging as it is about data. We take a data-driven approach to our social media strategies to ensure we maximize the performance from each of your platforms.
Social media is a great way to tell your brand story to your clients and a whole new audience that is waiting to engage. Our deep expertise in social media comes from years of experience staying ahead of trends, understanding the algorithms, and how to drive the desired actions from our client’s audiences.
We learn to understand your marketing goals and objectives to ensure that we can deliver the right content, to the right audience, in the right way at the right time.
Whether you’d like to drive revenue, brand awareness, website traffic, thought leadership or personal branding for your leaders – we are here to help.
Provide value to your target audience through social media
We don’t just post on social media to post. We don’t necessarily promise a certain number of posts every week, either. We believe that every action taken on social should be strategic and valuable in nature, as to not force posts that won’t engage your audiences.
Every time you post non-engaging posts on social media, the algorithms will see your brand as not being relevant to your audiences and other brands will take your spot on news feeds.
Each of our clients needs a tailored and customized approach for their social media channels. We look at data in every way to ensure we optimize your performance on your social media channels – what time of day is your target audience most active? What days of the week do they engage with most? What type of content performs best for your audiences? What social media channels are they using most? All these questions need to be answered to be able to deliver the results you need to drive your marketing performance.
We specialize in the following social media channels: Facebook, Instagram, LinkedIn, Twitter, Pinterest, SnapChat, TikTok and more. We also ensure that we stay on top of any up and coming social media channels and trends to ensure that we can ensure our clients can capitalize on social channels when necessary to stay one step ahead of your competition.
ADVERTISING ON SOCIAL MEDIA
Advertising on social media can be a highly effective tool to grow your business. If not executed properly however, it can also be an effective way to blow through your advertising budget with no return.
The art of advertising on social media
There are a number of tactics you can employ to increase the effectiveness of your ads on social media. Everything from testing different imagery, messages, keywords, call-to-actions, and more can help optimize the return on your investment on social media ads.
Knowing what you want to achieve and then finding the optimal way to create the ads on social media is only the beginning.
Social media advertising audiences
Depending on the channels you are running your social media ads, there are a number of options to ensure that your ads are being delivered to the right audiences that are likely to take action and convert through your advertisement.
Take LinkedIn for example, if your target market is CEOs of mid-size software companies in Ottawa, Toronto and Montreal, then you can set up your ads to deliver only to profiles on the platform that match you audience. By doing so, you know that your ads are only being delivered to the right people at the exact type of company that you need to reach.
You can select the cities themselves, the industry, job titles, and company size when creating your audience to maximize your return on investment, and only pay every time one of your target clients clicks on the ad. You can even exclude the people that are already your clients if your goal is client acquisition.
For Instagram and Facebook as an example, you can create lookalike audiences to ensure that your ads are only delivered to people that have a similar profile to your current audience engaging with your brand. This can be a very effective method to use if you are selling a product to a specific type of person (demographics, interests, engagement history, etc.). If you are an e-commerce store, you can also hook up your Shopify store to both platforms to deliver ads to those that have been viewing your products and are most likely to buy based on their interest level already.
There are so many ways to reach the right audience and deliver the right message to increase the effectiveness of your social media marketing. Get in touch with us at Meerkat Marketing to see how we can create strategies and ads that align with your marketing goals.