Understanding SEO and GEO: How Modern Search Can Benefit Your Business
You might be wondering what SEO is and how it can benefit your business. In simple terms, SEO is the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs). When your website ranks higher in search results, it’s more likely to be seen by potential customers searching for the products or services you offer.
But search has evolved. Today, millions of people get answers directly from AI tools like ChatGPT, Claude, Gemini, and Perplexity—often without ever clicking through to a traditional search result. That’s where Generative Engine Optimization (GEO) comes in. GEO focuses on making your content the source that AI models trust, cite, and reference when generating responses. It’s about being the answer, not just ranking for the question.
At Meerkat Marketing, we take a comprehensive approach that addresses both traditional search and AI-powered discovery. Our strategy covers on-page SEO (optimizing your website’s content, structure, and design), off-page SEO (building high-quality backlinks and promoting your content across channels), and now GEO (structuring your content so AI systems recognize your authority and surface your brand in their responses).
We understand that every business is unique, which is why we tailor our services to meet your specific needs. Our team will work closely with you to develop a customized strategy that aligns with your business goals, helps you stand out from competitors in traditional search results, and positions you to be cited by the AI tools your customers are increasingly turning to.
OUR SEO & GEO SERVICES
Keyword and query research
We conduct thorough research to identify the search terms most relevant to your business—both for traditional search engines and AI-powered platforms. This includes understanding how people phrase questions to tools like ChatGPT and Perplexity, so we can optimize your content to appear in both SERPs and AI-generated responses.
On-page and AI optimization
We optimize your website’s content, structure, and design to perform well across all search experiences. This includes traditional elements like title tags, meta descriptions, and header tags, along with structured content formatting that helps AI models understand, trust, and cite your pages as authoritative sources.
Content marketing
We create high-quality, engaging content that ranks in search engines and gets referenced by AI systems. This includes blog posts, articles, infographics, and other content designed with clear structure, authoritative sourcing, and the depth that both Google and generative AI platforms reward.
Local SEO
We optimize your website and content for local search, helping you attract nearby customers searching for your products or services. This extends to ensuring your business information is accurate and visible across the platforms AI tools pull from when answering local queries.
Analytics and reporting
We provide monthly reports on your search performance across traditional and AI-powered channels. This includes traffic, rankings, and emerging metrics around AI visibility—helping you measure ROI and make informed decisions as search continues to evolve.
GET STARTED TODAY
We’re part of seoplus+, a search-first agency that’s been evolving with search technology since 2012. That means you get local, hands-on service backed by a team that’s pioneering GEO strategies while others are still catching up.
Ready to future-proof your visibility? Let’s talk.